Welcome |
Genres: |
|
|
|
|
|
|
Czech Dream (2007)
|
ID: |
7864
|
Rating: |
|
Starring: |
|
Director: |
|
Category: |
Special Interest
, Comedy
, Special Interest
, Foreign
|
Binders: |
|
Genres: |
|
Video: |
Standard 1.33:1 Color |
Audio: |
CZECH: Dolby Digital Stereo |
Subtitles: |
|
Length: |
88 mins |
Release Date: |
2007-12-04 |
Rental: |
$ 4.00 |
Sale: |
|
|
|
|
A Documentary Super-Comedy About The Superstore That Didn't Exist
Czech Dream is a funny and provocative look at the effects of rampant consumerism on post-communist Czechoslovakia.
Two Czech film students decided to explore the manipulative powers of consumerism on post-communist Czechoslovakia by creating a marketing campaign for a super store that didn't exist.
For two weeks, the streets of Prague were saturated with advertising for Czech Dream - a fake super store. The ads, created by a highly regarded ad agency, proclaimed "Don't Go, Don't Rush, Don't Spend" and were everywhere - in newspapers, on buses and on the radio. On the day of the grand opening, over 4000 people showed up and attacked the filmmakers when they found out it was all a hoax. |
|
|
|