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Journeys In Black: Russell Simmons (2000)
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He is the master visionary whose dreams have helped to shape and push Hip-hop, America's most compelling cultural explosion of the 20th century, into the corporate mainstream and the top of the charts. From where does Russell's vision stem? His early appeal could cut across geographic, ethnic, and class boundaries and that Hip-hop would evolve from it's roots of Deejays, MC's, graffiti and break dancing in the streets of New York into a world wide phenomenon that includes fashion, politics and social manifestation. Russell created business and entertainment franchises Def Jam Records, Def Comedy Jam, Def Poetry Jam and Phat Farm clothing. BET's Journeys In Black gives Russell the stage to share with you his opinions and philosophies on Hip-hop, fashion and business.
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