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Next Big Thing, The (2001)
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If at first you don't succeed, lie, lie again.
Gus Bishop (Chris Eigeman, The Last Days of Disco) is a struggling artist who can't catch a break. His art won't sell, his girlfriend breaks up with him, and his apartment has just been robbed. When the thief returns, it is with a proposition for Gus as a new business partner. It turns out he created a new identity for Gus complete with a tortured past and sold the painting for a lot of money. Soon a brilliant scam is born and "Geoff Buonardi" takes the art world by storm. As more and more people become involved, they soon find that being "the next big thing" is not so easy.
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